“Influence the Moment. Change the Outcome.”

High-impact keynotes and practical workshops that teach leaders, coaches and teams to read people, adapt instantly and guide better decisions.

When People Agree With You  

But Nothing Actually Changes

You’ve seen it happen.

People nod… then nothing changes

Teams agree… but don’t act

Prospects say, “let me think about it” 

and disappear

 

You can have the right idea, the right solution, even the right authority
and still lose the room.

 

Not because you’re wrong.
But because no one taught you how to guide the moment.

 

The Real Cost...

Good ideas die in meetings,

Sales cycles drag,

Leaders get respected, but not followed,

 

Less capable people win influence because they speak better, not smarter

 

Good ideas deserve better outcomes!

🧭 Your Guide Through High-Stakes Conversations

The SCAN-Based, Magic-Infused, Persuasion & People-Connection Framework

I’m Greg Holroyd, a professional magician, keynote speaker, and behaviour specialist.

 

For years, I’ve worked in live rooms where attention is fragile, trust is earned in seconds, and influence isn’t optional...

It’s a matter of survival.

 

I’ve watched:

Brilliant coaches get ignored,

Skilled leaders lose rooms,

Smart salespeople get outpaced.

 

Not because they lacked intelligence...
but because they lacked a system for human communication.

 

That’s why I built S.P.I.I.N.

 If you can’t guide the moment, someone else will.

 

The louder voice wins.
The slicker speaker closes.

And you?

You’ll get cut off mid-pitch.
Ghosted after the call.
Or watch while someone less talented gets the win...

 

Because they knew how to move the room!

🧠 A Clear, Repeatable Plan for Influence

MagicSpeaker keynotes and workshops give your audience a clear, usable plan for influence.

The 3-Step Path:

 

Decode the Person in Front of You
Learn how to read communication styles, emotional drivers, and decision patterns in seconds.
 

Adapt Your Communication in Real Time
Shift your language, tone, and pacing so people feel seen, heard & understood.
 

Guide Decisions Without Pressure
Move conversations forward calmly, ethically, and confidently,  without scripts or manipulation.

🔐 The SPIIN Method (Inside MagicSpeaker)

SPIIN is the practical system audiences learn and practice live:

 

Signal → Pivot → Investigate → Invite Belief → Nudge

 

Signal: Read energy, language, posture, and pace

 

Pivot: Adjust how you speak to match how they think

 

Investigate: Ask questions that reveal what really matters

 

Invite Belief: Let people talk themselves into clarity

 

Nudge: Make the next step feel natural and inevitable

 

Many people already do parts of this by accident.
SPIIN shows them what they’re doing and how to do it on purpose.

“When people understand what’s happening in a conversation, their communication skills go on steroids.”

🔐 Why S.P.I.I.N. Works

Most communication training fails for one simple reason:

It asks people to think differently under pressure.

SPIIN doesn’t.

S.P.I.I.N. works because it reveals patterns people are already using and gives them conscious control over them.

 

Instead of scripts, SPIIN installs a repeatable decision-guiding process that works in real conversations, not theory.

 

Here’s what makes it different:

 

Nothing to memorise
S.P.I.I.N. adapts to how people already speak and listen.
 

Works immediately
Most people notice changes during the session and can use it in their very next conversation.
 

No personality change required
Introverts and extroverts use the same framework differently, and it still works.
 

Guided, not dumped
Skills are installed through live practice and feedback, not information overload.
 

Ethical by design
SPIIN isn’t about forcing outcomes... 

It’s about clarity, timing, and respect.
 

That’s why people often say:

“I’ve been doing parts of this already… I didn’t realise it.”

 

S.P.I.I.N. doesn’t make communication harder.
It makes it obvious.

🎤 Keynotes (Inspiration + Immediate Use)

What Makes These Keynotes Different?

This isn’t motivation without method.

 

MagicSpeaker keynotes are:

High-energy

Story-driven

Interactive

Immediately applicable

 

Audiences don’t just feel inspired...
They leave knowing what to do differently in their very next conversation.

 

Ideal For:

Corporate events,

Leadership conferences,

Sales kick-offs,

Development days.

 

Event organisers who want something genuinely different

CTA:
👉 Book Greg for a Keynote

🧠 Workshops & Training (Skills Installed, Not Taught)

Workshops are where S.P.I.I.N. becomes instinct.

 

These sessions are:

Drill-based,

Practical,

Highly interactive.

 

Participants don’t just learn concepts...
They practice live, get feedback, and lock the skills in.

 

Outcomes Teams Walk Away With:

Faster trust-building,

Cleaner communication,

Fewer stalled conversations,

Stronger leadership presence,

Ethical influence without force.

 

Formats Available:

Half-day workshops,

Full-day intensives,

Custom programmes for teams.

 

CTA:
👉 Enquire About Workshops & Training

🏕️ Retreats (Coming Soon)

In the future, MagicSpeaker will host small-group retreats for deeper mastery of communication, influence, and human behaviour.

 

These will be:

Limited numbers,

Immersive,

Experiential.

 

If this interests you, mention it when you enquire.

❓ Common Questions

“Is this manipulative?”
No. SPIIN isn’t about forcing decisions... It’s about understanding people and guiding conversations with clarity and respect. Manipulation hides intent. SPIIN makes intent cleaner.

 

“Is this just motivational speaking?”
No. Motivation fades. Skills compound. Every keynote and workshop includes tools audiences can use immediately, not ideas they forget by Monday.

 

“Will this work for my industry or team?”
Yes. SPIIN is built on how humans process information and make decisions, not industry-specific scripts. If people are involved, it applies.

 

“Some of this feels familiar. Why do we need training?”
That’s common. Many people already use parts of S.P.I.I.N. unconsciously. The difference is awareness and control. When people know what they’re doing and why, their effectiveness increases dramatically.

 

“Is this too ‘edgy’ or unconventional for corporate environments?”
The delivery is engaging and memorable, but the outcomes are professional, ethical, and practical. The edge keeps attention. The substance earns trust.

 

[CTA added – Trust-based, post-objections]
👉 Talk Through Whether This Is Right for Your Team

⚠️ What Happens If Nothing Changes?

We live in a world full of noise.
Scripts. Fake urgency. Manufactured dopamine.

Without a system for influence:

Conversations stay unpredictable,

Buy-in stays inconsistent,

Leaders keep repeating themselves,

Sales stay harder than they need to be.

 

Not because people are stubborn...
But because no one is guiding the moment.

✅ The Result (Paint the Success)

After a MagicSpeaker keynote or workshop, people:

Read rooms faster,

Speak with calm authority,

Adapt communication instantly,

Handle objections without tension,

Influence without being pushy.

 

They don’t need scripts.
They don’t need tricks.
They understand people.

🧠 Built on Proven Human Behaviour

The SPIIN method is inspired by real-world disciplines, including:

 

Chris Voss: calibrated questions & decision guidance

Chase Hughes: behavioural decoding

Thomas Erikson: communication styles

 

Combined with live performance psychology, magic, and real-room experience... 

Not theory.

🔘 Final Call to Action

You don’t need louder voices.
You don’t need harder selling.
You need clarity, timing, and control of the moment.

👉 Book Greg for a Keynote
👉 Enquire About Workshops & Training